We want to celebrate the personal nature of cinema and fill your timeline with the films that define you. Pick 4 films and then tag 4 friends to do the same! #FilmStruck4
— FilmStruck (@FilmStruck) April 17, 2018
I’d never heard of Filmstruck before. As someone who does PR, I’d say this social media campaign is a resounding success. Filmstruck started by tagging four big people in film, who cascaded the modern-era chain letter until people who weren’t tagged started joining in for fun. Now there are permutations like #GameStruck4, and people are wondering where that came from and tracing it back to #FilmStruck4, even if they missed seeing it over the past couple of days. Filmstruck has put its name in front of zillions of eyeballs, even if not everyone bothers to research and find out that it’s a streaming service for classic movies.
I thought about doing #FilmStruck4 yesterday, but it was pretty easy to pick four movies and then I felt too lazy to actually put the tweet together. Then this morning I saw #GameStruck4 and had to stop and think.